6:00 Drinks reception
6:30 Presentations including Keith Goffin, Professor of Innovation & New Product Development at Cranfield and Anna Copeman Intellectual Property Law Specialist, Dentons
7:30 Panel Q&A
7:45 Networking over drinks and refreshments
Price: £10 for members, £15 for non-members
About the speakers:
Keith Goffin is Professor of Innovation & New Product Development at Cranfield, who regularly acts as a consultant on innovation management to leading organisations. He has extensive experience of product development from both an industrial and an academic perspective. During 14 years with Hewlett Packard Medical Products, he worked on the development of the world’s most successful patient monitor and designed the marketing campaign that took defibrillators from 3% market share to market leadership within six months. He is a visiting professor at business schools in France, Italy, Germany and Sweden. His latest book is ‘Identifying Customers’ Hidden Needs: Creating Breakthrough Products’.
‘A local inventor’ – TBA
Anna Copeman from Dentons was acknowledged as a ‘Future Star’ in the legal 500 in 2011 and advises on all aspects of intellectual property law. She will be speaking about protecting and getting value from your intellectual property.
Bill Martin, former MD of MK based Zero shift, was the winner of the BriteSpark innovation award and the inventor of more than 50 patents. He will be giving tips on things that went well and pitfalls to avoid to profit from innovation.
The event will be held at the prestigious Pinnacle offices recently commissioned in MK’s business quarter in Denton’s state of the art conferencing facility.